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	<title>Thinkstick! &#187; Add new tag</title>
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		<title>Netflix listens.</title>
		<link>http://www.thinkstick.net/2008/06/netflix-listens/</link>
		<comments>http://www.thinkstick.net/2008/06/netflix-listens/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 21:36:34 +0000</pubDate>
		<dc:creator>Stick</dc:creator>
				<category><![CDATA[UI]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[Product Management]]></category>

		<guid isPermaLink="false">http://thinkstick.dreamhosters.com/?p=23</guid>
		<description><![CDATA[About 2 weeks ago, Netflix announced they were getting rid of user profiles. They said the reason was to make the site more simple to use for everyone and they observed : Too many members found the feature difficult to understand and cumbersome I had my account set up with 2 profiles for a while [...]]]></description>
			<content:encoded><![CDATA[<p>About 2 weeks ago, Netflix announced they were getting rid of user profiles. They said <a href="http://blog.netflix.com/2008/06/profiles-feature-going-away.html" target="_blank">the reason</a> was to make the site more simple to use for everyone and they observed :</p>
<blockquote><p><em>Too many members found the feature<strong> difficult to understand and cumbersome</strong></em></p></blockquote>
<p>I had my account set up with 2 profiles for a while so that the boyfriend can have his own queue. But we eventually got rid of the 2 profiles and just let him move the movies up and down my queue. I think the reason they said was probably true. The feature was not very usable. But I don&#8217;t think you could get rid of a feature many users are actively using just because some users found it difficult to understand. There must be something that Netflix wasn&#8217;t being honest about.  If it was really the difficulty to use, shouldn&#8217;t it be the responsibility of the service to make the feature more usable, more understandable, less cumbersome? Getting rid of a feature people find it hard to use can&#8217;t be the right way to go about!</p>
<p>So people <a href="http://getsatisfaction.com/netflix/topics/netflix_to_break_homes_by_eliminating_profiles" target="_blank">complained </a><a href="http://getsatisfaction.com/netflix/topics/netflix_to_break_homes_by_eliminating_profiles" target="_blank">loudly</a> and Netflix listened and they are keeping the feature. Here is the email I got just now.</p>
<p><a href="http://thinkstick.dreamhosters.com/wp-content/uploads/2008/06/netflix.png"><img class="alignnone size-full wp-image-24" title="netflix" src="http://thinkstick.dreamhosters.com/wp-content/uploads/2008/06/netflix.png" alt="" width="419" height="220" /></a></p>
<p>Now, I believe it&#8217;s on the shoulders of the designers at Netflix to figure out how to make this feature not so hard to use.</p>
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